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Removes 100% More Stains* *than a regular toothpaste in 14 days when used as directed. Baking soda is our hero ingredient and a completely natural cleaning agent that is gentle on tooth enamel. In combination with our toothpastes, clinically proven benefits can be achieved with effective plaque and stain removal in hard-to-reach areas of the mouth. Restore Gloss - Enamel crevices are effectively filled in and gloss restored Whiter Teeth - outstanding results in just 3 days Removes More Plaque - around the gum line compared to regular toothpaste Low Abrasion - gentle on tooth Enamel Lasting Freshness - neutralises unpleasant smelling odours
The Standard of Purity Powered by Baking Soda Low Abrasion Daily Toothpaste Clinically proven Activated Charcoal Minty Fresh Breath Vegan Friendly
Sodium BicarbonatePEG-8Hydrated SilicaGlycerinCalcium SulfateSodium Lauryl SulfateAromaDipotassium PhosphateSodium SaccharinCharcoal PowderSodium CarbonateSodium FluoridePEG/PPG - 116/66 CopolymerCalcium PeroxideAquaCalcium HydroxideCalcium CarbonateSodium SilicateLimoneneCI 77891CI 74160Contains Sodium Fluoride (1450 ppm F)
Church and Dwight UK Ltd., Folkestone, Kent, CT19 6PG. Sofibel SAS, 92686 Levallois-Perret, Cedex, France.